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From Left to Right
Heifetz et al. recommend that leaders move followers from the "left" to the "right" of the chart below.

    In other words - leaders are also educators. They must help followers understand that:
    1. The problem facing the organization is ADAPTIVE not TECHNICAL. Adaptive problems require shifts in beliefs, values, and behaviors.
    1. Some PAIN accompanies the solution of adaptive challenges. Win-win solutions are seldom possible
    1. Adaptive challenges are SYSTEMIC. Remember that systems are highly complex. Looking for "scapegoats" or individuals who can be blamed for a systemic failure is seldom productive.