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| Understanding your Stakeholders |
Other important issues include:
Values - what is MOST important to this group or person?
Loyalties - is this group or person especially connected to other groups or people? must they fulfill any particular obligations? If so, what are they?
Potential losses - what does this person or group of people stand to lose? Consider not only physical losses but also "loss of face" - dishonor, loss of status, etc.
Alliances / networks - does this person or group share interests with any other persons or groups?