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Understanding your Stakeholders
Other important issues include:
  1. Values - what is MOST important to this group or person?
  1. Loyalties - is this group or person especially connected to other groups or people? must they fulfill any particular obligations? If so, what are they?
  1. Potential losses - what does this person or group of people stand to lose? Consider not only physical losses but also "loss of face" - dishonor, loss of status, etc.
  1. Alliances / networks - does this person or group share interests with any other persons or groups?