WHY THE BIG FIVE MODEL?

I was recently interviewed by a long-time friend and colleague, Caryn Lee, on why I chose to use the Big Five Model of personality in my consulting, research, and with my graduate students at Drake University. For the sake of transparency: Over the years I made a clear choice for the Big Five and I have a business relationship with Ms. Lee.  That said, I did have various choices of tools and still use such tools when a client prefers them.  Frankly, I could have had a successful business with other personality tools. I chose a Big Five personality assessment for serious reasons, including increased accuracy, sound reputation among researchers, less chance to create a "self-fulfilling prophecy," and more connections opportunities for program participants.  You'll hear my reasons and story in this brief interview. If you prefer, you may also download and read the transcript. ​

For an opportunity to learn more about the Five Factor Model and to complete a complimentary e-learning program (worth one SHRM credit), please visit THIS PAGE.